Services
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Develop integrated brand marketing and communications strategies
Launch startups and scale emerging brands
Reposition established businesses to reach new audiences
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Build brand narratives that can serve as the foundation for press, social and marketing
Utilize messaging to create press materials and toolkits to be leveraged across the organization
Media training management, preparation for speaking to press and internal / external stakeholders
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Provide strategic advisory and consultation while executing against approved strategies
Formulate slate of pitch angles bespoke to each media target and category
Tap extensive network of journalists across industries to further brand awareness and opportunities
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Provide direct access to SRC partners, evaluate and advise on business strategies through a communications lens
Consult on change management, maximize efficiencies in org structure and process
Operate as fractional CMO with direct oversight of marketing org
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Establish executive profiles and ensure leaders are sought after for expert commentary
Identify and pursue speaking engagement, awards and thought leadership opportunities
Facilitate introductions to industry KOLs and access to notable events
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Bring together brands and individuals for collaboration opportunities (endemic and non endemic)
Spearhead creation and cultivation of impact and ESG initiatives with oversight of cross-functional execution
Amplify existing partnerships to ensure maximum ROI
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Advise on best practices for affiliate programs that incorporate PR strategy, recommend commission models and CPA
Work with publishers to integrate with chosen networks, coordinate percentages and build bespoke programs
Provide ongoing data and analytics to track performance and evaluate opportunities
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Concept and execute unique events optimized to garner earned media coverage
Oversee logistics, manage production vendors and provide on site staffing and support
Media guest list creation and invitation management
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Utilize Muck Rack to measure coverage, analyze data points such as SEO, readership, ad equivalency, regional focus and more
Measure share of voice and conduct competitive analysis, tracking up to 5 competitors
Incorporate data and key insights into ongoing strategy development